Overview
Product Management is a multifaceted discipline that plays a crucial role in the success of any business. It involves the strategic planning, development, and optimization of products or services to meet the needs and expectations of customers while aligning with company goals. Product managers serve as the bridge between various stakeholders, including customers, executives, engineers, designers, and marketing teams, ensuring that everyone is working towards a common goal.
Product Management - Professional empowers individuals that lead teams to experiment and learn rapidly, realize their full potential, and deliver incredible products, all while ensuring your products are valuable, viable, usable, feasible, and moral.
Listen to Renee Matsalla, Co-Founder, Tacit Edge Product Leadership, explain what “Product” really is!
Product Managers lead the success of a product through its entire lifecycle, from conception to retirement. Learn the latest Product Management practices end to end, including product and user discovery, product visioning, strategy, prototyping, measuring value, and success. You will learn how to conduct user and market research to identify problems, create a hypothesis, and ideate solutions to those problems. This course provides opportunities practice your Product Management skills with a product of your choosing.
Course Structure
The 7-week course is delivered asynchronously online with scheduled optional weekly group coaching sessions. Work at your own pace when and where it’s convenient for you, and opt into the group sessions that fit your schedule.
"Product Management is a mindset. It’s about being wildly curious about the world, embracing every problem as an opportunity to solve and innovate, thriving in continuous learning, while having the ability to try on different perspectives."
Christa Hill, Co-Founder, Tacit Edge Leadership
How It Works
Course Access
90 days
Effort
7 weeks
Delivery
Online, On-Demand
Instruction
Self-paced + 1 hour drop-in coaching with industry experts
Cost
$2,300
In this program, learners have the opportunity to master product management practices end to end while taking advantage of engaging with classes led by product experts who provide real guidance, feedback and tangible examples. Learn to amplify your product mindset in any organization all while connecting anywhere with internet access. Take ownership of your professional development with this fully virtual learning opportunity.
Upon completion of this course, you will be able to:
- Develop a full cycle design thinking practice for a product
- Understand the role of a product manager.
- Present a story of a user and the problem they need a product to solve.
- Present a vision and strategy for a product.
- Use agile tools for prioritization, backlog management, roadmap creation and measuring for success.
- Develop methods on how to create effective user and stakeholder interviews, by incorporating great questioning.
- Lead tactical discussions.
- Perform team formation and run a kick off along with live stakeholder interviews.
- Act as an effective leader by embedding design thinking principles into your practice.
- Create a product Demo Template.
- Create a Go To Market plan.
Meet Christa
Christa J. Hill, ICF-PCC, PdM-L, PdM-C, ICF-ACPT, PMC-III | Co-Founder, Tacit Edge Christa is a Co-founder of Tacit Edge Product Leadership where she blends her industry expertise to fuel our economy with empowered, innovative, and diverse product leaders that embody the entrepreneurial spirit.
Christa started her career in the early days of online banking and money transfer services, while also working in various compliance roles in the financial services industry. She then took on a passion project in the not-for-profit sector to revitalize a local community recreation centre. Upon her return to tech, she discovered a path from Product Ownership at Getty Images to Product Management at Benevity. Christa returned to FinTech with Morgan Stanley At Work as Vice President, Global Private Markets Product Management.
As a proud member of the 2SLGBTQI+ community, and is an ICF PCC level Professional Business Coach with the ICF (International Coaching Federation). Christa is known for her diverse perspective on coaching Product and executive leaders, helping them to deepen their expertise in Product Leadership, organizational transformation and building business agility.
Meet Renee
Renee Matsalla, PdM-L, PdM-C, ICF-ACPT, CSPO, A-CSPO | Co-Founder, Tacit Edge Renee is a Product and Executive Coach at Tacit Edge Product Leadership where she helps people reach their potential as product leaders. Before this, she was a Sr. Product Manager at Benevity, where she specialized in visioning and launching Benevity’s most exciting products, which were instrumental for Benevity to reach a unicorn $1.1B valuation.
Before Benevity, Renee worked on ActiveConversion's management team, proudly helping them become the leading sales and marketing software for industrial companies. Renee’s newest passion is diversity, inclusion, and belonging; an area that is especially important to her after living as an ex-pat in the diverse and vibrant Berlin, Germany. Renee’s work in Berlin saw her leading the launches of mobile monetization products used by Facebook, Google, and the world’s largest mobile game developers.
Renee loves to coach and elevate other Product Managers and is an ACPT-level Professional Business Coach with the ICF (International Coaching Federation. She has coached Product Managers from around the world to become product leaders. In her spare time, Renee loves to climb, hike, and play flamenco guitar.
This program is perfect for:
- People who want to become a skilled Product Manager without a formal tech degree
- People who want to pivot their career towards technology and future-proof their careers
- Entrepreneurs who want to drastically increase their chance of product success and scale sustainability
- Anyone who is a part of the product team and wants to build products that solve real problems, not just features
No experience is required. This course is ideal for Entrepreneurs, Product managers, and product adjacent roles such as Product Owners, BAs, and Project Managers that are looking for core education to deepen their ability to speed up their time to learning and be more agile.
Course FAQs
Is this an instructor-led course?
This course is designed to be self-paced with the option to join live online coaching sessions to further solidify learning outcomes. The course has been designed by industry experts and includes interviews with experts, aligned to the course outcomes. The course is an immersive experience that includes a mix of content including video, impactful readings, learning checks, and interactive elements – all which can be completed at your own pace.
How much time will I need to spend?
This course will require approximately 5 weeks to complete. You will have 90 days access from the time of registration to complete the course. After 90 days, the course will be closed.
Do I have to be online at a certain time of day?
No, you do not have to be online at a specific time. You can complete the coursework at the times and places that fits your schedule. Each course is designed for those who are balancing their work, family and community commitments. You will also have an opportunity to register for online group coaching sessions.
When do I start?
You can start the course as soon as you register! You will automatically be directed to the interactive learning environment.
How long will I have access to the course?
You will have 90 days from the time of registration to complete the course.
What is the refund policy?
No refunds will be issued for courses. Refunds may be considered under exceptional circumstances on a case-by-case basis. Please contact powered@athabascau.ca for more information.
Are there tests or quizzes involved?
There will be activities, assignments, and short quizzes within the course to ensure you understand the content. All quizzes are designed to be accessible and easy to complete by engaging in the course content. Within each module, you will have the answers to each evaluation.
What are the computer requirements for this course?
You should have access to a Mac, PC, or tablet with an Internet connection, with Safari, Chrome, Microsoft Edge or Firefox as a browser. Here is a link that outlines browser support:
https://documentation.brightspace.com/EN/brightspace/requirements/all/browser_support.htm
For virtual sessions:
- Speakers/headphones
- Web camera and microphone
Learners that want to use their smart phone to access the courses can also download the D2L Pulse App for free to access the course available on Google Play: https://play.google.com/store/apps/details?id=com.d2l.brightspace.student.android&hl=en_CA
Or the Apple App Store: https://apps.apple.com/ca/app/brightspace-pulse/id1001688546
Does this course have prerequisites?
This course does not have a required prerequisite.
Who do I contact if I need help?
You can contact powered@athabascau.ca for assistance with any questions you may have. We are here to help!