Overview
Delivered in Partnership with the Digital Marketing Institute (DMI), PowerED™ is thrilled to offer Digital Marketing Professional.Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy with this course.
This course will prepare you to take up a more evolved role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy.
After completing this course, you will be able to conduct digital research, set business objectives for campaigns, establish, develop and optimize digital strategies. You will learn to create and curate content, manage paid and organic campaigns via various social channels, design effective emails and understand how analytics can be used to illustrate a variety of factors.
This course will prepare you for the Digital Marketing Institute Professional Certification exam. Upon successful completion of a 3-hour computer-based examination, candidates will be awarded the world’s most widely recognized digital marketing certification. An internationally recognised certified professional badge will be available for you to display on your LinkedIn profile. You will also gain access to the MyDMI membership platform to maintain your skills, network and gain valuable CPD points. In addition you will receive a PowerED™ by Athabasca University micro-credential.
Course Structure
The 10-module course is delivered asynchronously online. Work at your own pace when and where it’s convenient for you!
How It Works
Program Duration
90 days
Effort
30 - 50 hours
Delivery
Online, On-Demand
Instruction
Self-paced
Cost
$2,025
- Find your audience using the right media channel. Win hearts and minds and make your followers grow and grow and grow
- Make your website visible to more humans thanks to Search Engine Optimization (SEO) techniques
- Drive the right traffic to your website through smarter Pay-Per-Click (PPC) advertising
- Create compelling digital display campaigns
- Capture, segment and manage subscribers for fruitful email marketing campaigns
- Discover what works by measuring and optimizing social media campaigns. Then discover what works even better
- Leverage mobile marketing for a precision micro-targeting edge
- Create a cohesive digital marketing strategy for your business
Ameet Khabra
Ameet is a professional in Digital Marketing and has refined expertise in the field of Pay-Per-Click (PPC) advertising. She holds substantial experience in understanding online user behaviour and leveraging data insights to facilitate successful marketing campaigns. Today, she channels this knowledge to architect innovative campaign strategies for her clients and impart the necessary skill set to upcoming PPC practitioners.
Ameet currently manages a team of eight and an array of marketing campaigns for varied clientele through her company, Hop Skip Media. Her know-how extends past marketing; a self-proclaimed sports enthusiast, she takes a particular interest in American football and is an ardent follower of the Dallas Cowboys. Her other interests include her pets: Luke and Leia, and a deep love appreciation for music.
Having served in the marketing industry for over a decade, Ameet has built a reputation for her transparency and impressive ability to drive maximum campaign results through strategic adjustments at the apt moments.
Liz Pittman
Liz is a freelance digital marketing and communications specialist in Victoria, BC. She works with clients across Canada in various industries to craft and execute effective social media strategies, create engaging and relevant content, grow community engagement, produce and host podcasts, write web, blog, and newsletter content, and provide social media training. She works with clients to understand their goals, challenges, and audiences and delivers customized solutions that meet their needs and expectations.
She is passionate about sharing her knowledge and skills with the next generation of digital marketers and communicators. She teaches social media marketing and digital communication at the University of Victoria, and developed and currently delivers three courses that make up the social media marketing credential at Assiniboine Community College. She enjoys creating interactive and practical learning experiences for her students and helps them develop their digital skills.
- Those in traditional marketing careers who are looking to update their skillset.
- Marketers working in Management and Senior Management.
- Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
- Entrepreneurs and small businesses owners.
- Anyone hoping to implement an up to date digital strategy for their company.
Course FAQs
Is this an instructor-led course?
This course is designed to be self-paced with the option to join live online coaching sessions to further solidify learning outcomes. The course has been designed by industry experts and includes interviews with experts, aligned to the course outcomes. The course is an immersive experience that includes a mix of content including video, impactful readings, learning checks, and interactive elements – all which can be completed at your own pace.
How much time will I need to spend?
Each course will require 30-50 hours to complete. You will have 90 days access from the time of registration to complete the course. After 90 days, the course will be closed.
Do I have to be online at a certain time of day?
Yes, this course includes weekly group coaching sessions where you will interact with your course peers and the course facilitator, discussing topics in the course and relating them to real-world examples. The coaching sessions are flexible, and you can opt into the ones that best fit your schedule.
When do I start?
You can start the course as soon as you register! You will automatically be directed to the interactive learning environment.
How long will I have access to the course?
You will have 90 days from the time of registration to complete the course.
What is the refund policy?
No refunds will be issued for courses. Refunds may be considered under exceptional circumstances on a case-by-case basis. Please contact powered@athabascau.ca for more information.
Are there tests or quizzes involved?
There will be activities, assignments, and short quizzes within the course to ensure you understand the content. All quizzes are designed to be accessible and easy to complete by engaging in the course content. Within each module, you will have the answers to each evaluation.
What are the computer requirements for this course?
You should have access to a Mac, PC, or tablet with an Internet connection, with Safari, Chrome, Microsoft Edge or Firefox as a browser. Here is a link that outlines browser support:
https://documentation.brightspace.com/EN/brightspace/requirements/all/browser_support.htm
For virtual sessions:
- Speakers/headphones
- Web camera and microphone
Learners that want to use their smart phone to access the courses can also download the D2L Pulse App for free to access the course available on Google Play: https://play.google.com/store/apps/details?id=com.d2l.brightspace.student.android&hl=en_CA
Or the Apple App Store: https://apps.apple.com/ca/app/brightspace-pulse/id1001688546
Does this course have prerequisites?
This course does not have a required prerequisite.
Who do I contact if I need help?
You can contact powered@athabascau.ca for assistance with any questions you may have. We are here to help!