Digital Marketing Specialist - Search

Price: $1,875.00


Delivered in Partnership with the Digital Marketing Institute (DMI), PowerED™ is thrilled to offer Digital Marketing Specialist - Search.

The customer journey is changing faster than ever before. Can you keep up? Our brand new Search Marketing course is here to get you ready. Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Taught directly by Neil Patel and DMI’s experts, you'll gain knowledge from people who actually use these tactics in the field.

Course Structure

The 10-module course is delivered asynchronously online with scheduled weekly group coaching sessions. Work at your own pace when and where it’s convenient for you, and opt into the group sessions that fit your schedule

What You'll Learn

  • Rise up in Google rankings and become the go-to brand or authority
  • Master the practical stuff. This course merges thought leadership and the technical skills, tools and tactics you need to get the job done. We give you everything you need to plan, implement and measure an effective SEO campaign to make your brand seen
  • Create and position content which ultimately leads on a journey to conversion. It’s about context and relevance. Together they make meaning and inspire behavior
  • Scatter seeds in millions of minds. Many will bear fruit
  • Optimize your website. Create a smooth and effective consumer journey
  • Measure more. Succeed better. Apply key search marketing campaign metrics, performance analysis and campaign optimization for higher conversion rates

How It Works

Program Duration
90 days

30-50 hours

Online, On-Demand

Self-paced + Live Group Coaching Sessions


Who Will Benefit

  • Experienced digital sales and marketing pros who are ready get strategic about search.
  • Sales professionals. Marketing managers. Team leaders. Business consultants and developers.
  • Entrepreneurs want to grow their business efficiently.
  • Inspired career changers
  • Freelancers and consultants who want to differentiate themselves.

Course Facilitators

Ameet Khabra

Ameet Khabra

Ameet is a professional in Digital Marketing and has refined expertise in the field of Pay-Per-Click (PPC) advertising. She holds substantial experience in understanding online user behaviour and leveraging data insights to facilitate successful marketing campaigns. Today, she channels this knowledge to architect innovative campaign strategies for her clients and impart the necessary skill set to upcoming PPC practitioners.

Ameet currently manages a team of eight and an array of marketing campaigns for varied clientele through her company, Hop Skip Media. Her know-how extends past marketing; a self-proclaimed sports enthusiast, she takes a particular interest in American football and is an ardent follower of the Dallas Cowboys. Her other interests include her pets: Luke and Leia, and a deep love appreciation for music.

Having served in the marketing industry for over a decade, Ameet has built a reputation for her transparency and impressive ability to drive maximum campaign results through strategic adjustments at the apt moments.

Course FAQs

Is this an instructor-led course?

This course is designed to be self-paced with the option to join live online coaching sessions to further solidify learning outcomes. The course has been designed by industry experts and includes interviews with experts, aligned to the course outcomes. The course is an immersive experience that includes a mix of content including video, impactful readings, learning checks, and interactive elements – all which can be completed at your own pace.

How much time will I need to spend?

Each course will require 30-50 hours to complete. You will have 90 days access from the time of registration to complete the course. After 90 days, the course will be closed.

Do I have to be online at a certain time of day?

Yes, this course includes weekly group coaching sessions where you will interact with your course peers and the course facilitator, discussing topics in the course and related them to real-world examples. The coaching sessions are flexible, and you can opt into the ones that best fit your schedule.

When do I start?

You can start the course as soon as you register! You will automatically be directed to the interactive learning environment.

How long will I have access to the course?

You will have 90 days from the time of registration to complete the course.

What is the refund policy?

No refunds will be issued for courses. Refunds may be considered under exceptional circumstances on a case-by-case basis. Please contact for more information.

Are there tests or quizzes involved?

There will be activities, assignments, and short quizzes within the course to ensure you understand the content. All quizzes are designed to be accessible and easy to complete by engaging in the course content. Within each module, you will have the answers to each evaluation.

What are the computer requirements for this course?

You should have access to a Mac, PC, or tablet with an Internet connection, with Safari, Chrome, Microsoft Edge or Firefox as a browser. Here is a link that outlines browser support:

For virtual sessions:

  • Speakers/headphones
  • Web camera and microphone

Learners that want to use their smart phone to access the courses can also download the D2L Pulse App for free to access the course available on Google Play:

Or the Apple App Store:

Does this course have prerequisites?

This course does not have a required prerequisite.

Who do I contact if I need help?

You can contact for assistance with any questions you may have. We are here to help!

PowerED™ Advantage

Digital learning for maximum flexibility

Experiential learning

Content developed and delivery by industry experts

Price: $1,875.00