Overview
Delivered in Partnership with the Digital Marketing Institute (DMI), PowerED™ is thrilled to offer Digital Marketing Specialist - Stragety.
Learn how to plan an effective strategy and marketing communications plan, implement and review strategy performance using budgeting, resourcing, and reporting systems. You will understand key social media marketing tasks, processes, procedures and strategy. You will be able to carry out social media research; create and promote engaging social media content; execute and measure a social media strategy.
With its unique combination of self-paced instruction, practical toolkits, templates and real-world examples, the program offers quick and easy access to cutting-edge knowledge, skills and best industry practices, designed to give you the key skills and knowledge required to move into a management or leadership role in the digital marketing industry.
Course Structure
The 10-module course is delivered asynchronously online with scheduled weekly group coaching sessions. Work at your own pace when and where it’s convenient for you, and opt into the group sessions that fit your schedule.
- Identify & use key strategy components to develop an effective digital strategy
- Create a budget for a digital strategy and resource it effectively
- Use marketing automation to enhance sales enablement, manage and nurture leads, and detect new business opportunities
- Use data analytics to extract insights, promote data-driven decision-making and reporting
- Promote digital leadership and embrace digital transformation
How It Works
Program Duration
90 days
Effort
30-50 hours
Delivery
Online, On-Demand
Instruction
Self-paced + Live Group Coaching Sessions
Cost
$1,875
- Heads of Digital, Social and Sales Enablement
- Digital Marketing Managers
- Digital Account Managers
- Sales Directors, Digital Sales Managers
- Community and Product Managers
- E-Commerce and CRM Managers
- Customer Success Managers
- Small Business Owners
- Marketing Professionals
- Entrepreneurs
- Anyone looking to quickly upskill in digital strategy
Liz Pittman
Liz is a freelance digital marketing and communications specialist in Victoria, BC. She works with clients across Canada in various industries to craft and execute effective social media strategies, create engaging and relevant content, grow community engagement, produce and host podcasts, write web, blog, and newsletter content, and provide social media training. She works with clients to understand their goals, challenges, and audiences and delivers customized solutions that meet their needs and expectations.
She is passionate about sharing her knowledge and skills with the next generation of digital marketers and communicators. She teaches social media marketing and digital communication at the University of Victoria, and developed and currently delivers three courses that make up the social media marketing credential at Assiniboine Community College. She enjoys creating interactive and practical learning experiences for her students and helps them develop their digital skills.
Course FAQs
Is this an instructor-led course?
This course is designed to be self-paced with the option to join live online coaching sessions to further solidify learning outcomes. The course has been designed by industry experts and includes interviews with experts, aligned to the course outcomes. The course is an immersive experience that includes a mix of content including video, impactful readings, learning checks, and interactive elements – all which can be completed at your own pace.
How much time will I need to spend?
Each course will require 30-50 hours to complete. You will have 90 days access from the time of registration to complete the course. After 90 days, the course will be closed.
Do I have to be online at a certain time of day?
Yes, this course includes weekly group coaching sessions where you will interact with your course peers and the course facilitator, discussing topics in the course and related them to real-world examples. The coaching sessions are flexible, and you can opt into the ones that best fit your schedule.
When do I start?
You can start the course as soon as you register! You will automatically be directed to the interactive learning environment.
How long will I have access to the course?
You will have 90 days from the time of registration to complete the course.
What is the refund policy?
No refunds will be issued for courses. Refunds may be considered under exceptional circumstances on a case-by-case basis. Please contact powered@athabascau.ca for more information.
Are there tests or quizzes involved?
There will be activities, assignments, and short quizzes within the course to ensure you understand the content. All quizzes are designed to be accessible and easy to complete by engaging in the course content. Within each module, you will have the answers to each evaluation.
What are the computer requirements for this course?
You should have access to a Mac, PC, or tablet with an Internet connection, with Safari, Chrome, Microsoft Edge or Firefox as a browser. Here is a link that outlines browser support:
https://documentation.brightspace.com/EN/brightspace/requirements/all/browser_support.htm
For virtual sessions:
- Speakers/headphones
- Web camera and microphone
Learners that want to use their smart phone to access the courses can also download the D2L Pulse App for free to access the course available on Google Play: https://play.google.com/store/apps/details?id=com.d2l.brightspace.student.android&hl=en_CA
Or the Apple App Store: https://apps.apple.com/ca/app/brightspace-pulse/id1001688546
Does this course have prerequisites?
This course does not have a required prerequisite.
Who do I contact if I need help?
You can contact powered@athabascau.ca for assistance with any questions you may have. We are here to help!